This is the new Omnia: greater clarity, greater control, and a complete redesign to understand your visibility in AI.

This post is part of our redesign series:

• Trends: discover the topics worth monitoring (Click here to read)

• Monitor: understand your visibility from topics to answers (Click here to read)

• Home: your executive view against competitors (Click here to read)

A necessary change for a new reality

The work of marketing teams has changed. It's no longer just about appearing on Google. Today, brands need to understand how they appear (or don't appear) in generative artificial intelligence engines such as ChatGPT, Gemini, or Perplexity.

Omnia was created to address this need. But to be truly useful, it needed more than just good data: it needed a product experience that adapts to the way marketers actually work. That's why we've redesigned Omnia from the ground up.

Three sections, one mission: to provide clarity

The new version of Omnia is organised into three sections, each with a clear purpose:

• Monitor: explore your visibility at every level, from broad insights to granular data.
• Topic Explorer: discover which topics and prompts are worth monitoring (and transfer your SEO strategy to the AI environment).
• Home: Track your progress and compare your performance against competitors.

The objective is always the same: to help you quickly understand what is happening with your brand and to know where to take action.

Monitor: from topics to answers, without losing context

This is the section where you will spend most of your time, which is why we have redesigned it thoroughly.

You can now analyse your presence on AI engines with a two-tier structure:

• Topics, which group together broad subject areas.
• Prompts, which represent specific queries to AI models.

This hierarchy allows you to move seamlessly between the overall view and the details of each response without losing the thread.
The new side panel now displays both the index of topics and prompts alongside the specific detail you’re analysing. You can jump from one topic to another or open a specific response while always keeping the context in view.

Meanwhile, the metrics and charts are now more visual and comparative, designed to help you spot within seconds what’s rising, what’s falling, and why.
The result: a clearer, faster, and more useful space to identify what to improve, what to maintain, and where to act.

Read more about Monitor in this article.

Trends: start with what you already know

Deciding which topics to analyse isn’t always easy. That’s why we’ve also redesigned the Topic Explorer tool, now called Trends.

You can now talk directly with Omnia: explain what your brand does, who your competitors are, and what your goals are. With that information, the system suggests relevant topics and prompts. If you already have an SEO strategy, you can import your own keywords and translate them into the AI context.

Each suggested topic includes data to help you prioritise based on volume, difficulty, and search trends. And once you start monitoring, Omnia will continue to proactively suggest new topics whenever it detects signals of opportunity.

In other words: you never start from scratch, and you always know where to go next.

Read more about Trends in this article.

Home: the summary you need to see

The homepage has also been refreshed. It still displays your global visibility metrics, but now with clearer charts and the ability to compare your performance with your main competitors. It’s a quick view designed to start your day knowing whether something has changed.

Data quality: less noise, more signal

The redesign also reaches the very heart of the data.

We’ve introduced an intelligent system that detects when prompt results remain stable and automatically adjusts how often they’re refreshed. This helps reduce false spikes and ensures your data reflects real changes, not random fluctuations.

In addition, we now aggregate multiple data points per day, producing more stable trends that better reflect real market behaviour. The result? Cleaner graphs, less noise, and a greater ability to detect real changes before your competitors do.

This isn’t just a redesign

It’s a new way to approach brand visibility in generative environments.
At Omnia, we want to help you answer three key questions:

• What’s going wrong, and how can I fix it?

• What’s working, and how can I maintain it?

• Where are the opportunities I’m not yet taking advantage of?
  
  
  

Everything we’ve redesigned aims toward that goal: giving you just the right context without noise, so you can make clear decisions and stay relevant in your industry.

Read next: Trends. From brand context to suggested topics and prompts  (Click here to read)

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