Omnia Monitor: control your visibility in AI, from topic to response

This post is part of our redesign series:

• General: Start with the overview

• Trends: discover the topics worth monitoring (Click here to read)

• Home: your executive view against competitors (Click here to read)

Understanding why your brand appears (or does not appear) in AI

Knowing that your brand appears in a ChatGPT or Gemini response is just the beginning. What really matters is understanding why it appears, in what context, and alongside whom. That's the kind of visibility that defines your positioning in artificial intelligence engines.

The new Omnia Monitor was created to respond to precisely that: to give you a hierarchical and actionable view of how AI models talk about your brand, without losing context at any time.

A hierarchy designed to think like a marketer

Analysing visibility in AI can be chaotic if each response is treated as isolated data. That is why Monitor organises information into two connected levels:

• Topics, which group together broad subject areas relevant to your brand.
• Prompts, which represent the actual questions users ask the models.

This structure allows you to move from the macro to the micro in seconds. You can see a general drop in your visibility share and, with one click, go to the specific prompt where it occurred. All without losing context.

More clarity, fewer endless tables

The redesign of Monitor does not just display data: it reads it with you.

• Visual metrics such as Share of Voice (SOV) incorporate colours and trends to identify opportunities or risks at a glance.
• Direct comparisons with competitor’s help you understand who is gaining ground and why.
• Citations and source types (own, social, competitor) provide transparency on what content is influencing the models' responses.

The result: less noise, more clarity, and an immediate understanding of which issues require attention.

Filters and context: see only what matters

Monitor allows you to focus on information according to your priorities:

• Filter by topics or prompts that mention your brand or ignore it.
• Detect areas where your visibility is growing or declining.
• Isolate competitor sources to understand who influences the AI-generated conversation the most.

Everything is designed for smooth navigation: you can review global metrics and instantly open specific prompts that explain each variation.

A natural workflow

Every marketer works with a very clear mental process: detect, understand, act. Monitor replicates that flow in its design.

1. Detect a change in your visibility or competitor´s
2. Understand what issue or type of source is behind the change.
3. Take action, adjusting content, strategy, or media relations based on your findings.

You don't need to export data or set up external dashboards: everything happens within Omnia, with the context always visible..

Your visibility, as seen by AI

Monitor allows you to see your brand as artificial intelligence models see it: in context, compared and connected to what others are saying.

In the new landscape of generative searches, clicks have disappeared, but competition for visibility still exists. Monitor gives you the tools to understand and win that space.

Read next: Home. The executive view to track your position over time (Click here to read)

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