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Report on your AI referral traffic from GA4

Connect Omnia to GA4 and Omnia Agent pulls your AI and LLM referral traffic, broken out by engine with sessions, conversions, and top pages.

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Free for 14 days. No credit card required.

No credit card required · Free for 14 days

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How it works

  1. Point at GA4

    Give Omnia Agent your GA4 property or domain and the period you want. It connects to the property you approve, nothing else.

  2. Omnia Agent pulls the data

    Omnia Agent queries GA4, isolates AI and LLM referral traffic, and splits it by engine: ChatGPT, Perplexity, Gemini, Copilot, and the rest.

  3. Get the report

    Omnia Agent reports sessions, conversions, and top landing pages for each engine, with a short read on what is growing and what it means.

  4. Act on it

    Omnia Agent names the next action to capture more AI traffic, then drafts the content or page changes for you to approve and ship.

Build your Google Analytics AI referral traffic report

AI engines already send buyers to your site, but GA4 buries them in referrals and organic. Split that traffic out and you can see which engines convert.

Your Omnia Agent connects to the GA4 for this site with your approval. No property ID needed.

Enter a valid domain (for example yourbrand.com).

Any window you want, like last 30 days, last quarter, or May 1 to May 31.

Let Omnia Agent pull the report

Send this to your Omnia Agent. It pulls AI and LLM referral traffic from GA4 and reports sessions, conversions, and top landing pages by engine.

Your Omnia Agent does 95% of your AEO work while you orchestrate the other 5%

  • Improves your AI visibility

    Your Omnia Agent prioritizes the moves with the most leverage, acts on them, and measures whether your visibility actually moved.

  • With 3rd party outreach

    Your Omnia Agent finds the sites worth pitching, drafts the emails, and can send them from your inbox, after you approve them.

  • With new and existing content

    Your Omnia Agent writes content in your tone of voice, rewrites the ones losing citations, and prepares them to be approved by you.

  • While reporting on your AI visibility shifts

    Your Omnia Agent analyzes how your visibility is changing across every major AI engine and reports back to you.

Omnia Agent, the AI visibility agent inside Omnia

What else Omnia Agent can do

Frequently Asked Questions

How do I see AI traffic in GA4?

GA4 does not have an "AI traffic" channel out of the box, so most AI referrals get scattered across Organic Search, Referral, and Direct. To see them, you filter sessions by source or referrer for the AI engines, such as chatgpt.com, perplexity.ai, gemini.google.com, and copilot.microsoft.com, then group those sessions together. Omnia Agent does this for you: it connects to your GA4 property, isolates the AI and LLM referrers, and reports them as one clean view broken out by engine.

Which AI engines send referral traffic to GA4?

The engines that link out to your site in their answers show up as referrals, mainly ChatGPT, Perplexity, Microsoft Copilot, and Google Gemini, plus Google AI Overviews and AI Mode where the click is attributed. Engines that answer without a visible link send little or no measurable referral traffic, which is why GA4 alone understates your real AI visibility. Omnia Agent reports the referral traffic you can measure in GA4 and ties it back to the AI visibility data Omnia tracks across all of those engines.

Can I track conversions from AI traffic in GA4?

Yes. Once AI sessions are isolated by engine, you can attach any GA4 key event to them, such as sign_up, purchase, or demo_request, and see conversions and conversion rate per engine. This tells you not just which AI engines send traffic, but which ones send buyers. Omnia Agent pulls sessions, conversions, and conversion rate for the event you name, so you can rank engines by revenue impact, not just volume.

Does Omnia Agent change my GA4 setup or just read it?

By default Omnia Agent only reads your GA4 data to build the report, it does not change your property, events, or settings. It connects to the property you approve and pulls the metrics you ask for. If you then want Omnia Agent to act on the findings, such as drafting content for the pages AI sends traffic to, it shows you each change and waits for your approval before anything ships.

Generate your GA4 AI referral traffic report with Omnia Agent

No credit card required · Free for 14 days