How INDYA Moved From #11 to #2 in AI Visibility in Under 7 Days

About INDYA

Industry: Health, nutrition, and technology

Size: 20 employees.

Description: INDYA improves health and performance through technology-powered nutrition and training. They offer nutrition planning services and a SaaS solution for professionals in the nutrition sector.

The Challenge

As AI engines like ChatGPT and Gemini began shaping how people searched for nutrition and training advice, INDYA faced a critical gap: zero visibility in AI-driven search.

Their team was investing in SEO, but with the rise of AI traditional monitoring didn’t reveal where their brand appeared in AI results or which prompts mattered most.

There was no way to reliably track their position, and competitors were gaining traction in key queries, which became a missed opportunity for INDYA in this new way of searching.

The Solution

INDYA adopted Omnia to open and start optimizing their AI visibility. Key steps included:

• Identifying high-impact prompts and topics focused on nutrition software and professional searches.
• Monitoring performance of prompts to benchmark against competitors.
• Using Omnia’s actionable insights to create and optimize content, such as a competitor comparison post, with structured HTML and schema.
• Shifting content strategy from B2C to B2B, launching new landing pages by professional profile, and improving technical SEO.

The team leveraged Omnia’s recommendations for copy and structural improvements, accelerating the technical execution of new content.

The Results

INDYA was able to:

From #11 to #2

Within two weeks, INDYA moved from outside the top 10 to a consistent top 2 in tracked AI prompts. In one case, a newly optimized post shifted their ranking from #11 to #3 in days, and eventually to #1.

500%

Growth in trials from AI answers.

From 0 to 5-6% of AI answers of new trial signups now come from AI search, tracked through a self attribution field on signup forms. Omnia enabled fast, measurable improvements and gave INDYA a reliable system to monitor and grow AI-driven brand visibility.

328%

Growth in visibility.In one month, AI visibility increased from 13.4% to 57.4%: a +43.97 percentage point gain.

The Strategy

1. Clear content structure: INDYA restructured pages with scannable headings and technical markup. Result:
   • Before: 13.40% Visibility
   • After: 57,37% Visibility
2. ‍Competitor comparison tables: They published structured tables to improve their selection for AI “best X for Y” answers.
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3. Third-party placements: Using Omnia’s citation data, they prioritized outreach to directories and partners for off-site visibility.Result:
   • Before: 81 mentions.
   • After: 2694 mentions.‍
4. Focused prompt rotation: They paused and rotated prompts based on performance and completed actions, keeping efforts targeted.

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‍"Before Omnia, we didn’t know how AI engines saw us. Now we have control, clear guidance on where to act, and can see results in days. It’s a real game-changer for our growth strategy.”

Pedro Sala, Growth Manager, INDYA

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Conclusion

• LLMs reward structured, well-marked-up content and fast execution on insights.
• Tracking and adapting to AI-specific prompts drives rapid visibility gains.
• AI-driven search is a distinct but essential channel where content quality and technical clarity remain key.

Ready to boost your brand visibility in AI?

Start for free with Omnia or get a demo so you can be mentioned when your next customers are searching.

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