xFunnel AI built a strong AI visibility platform - then got acquired by HubSpot. Now standalone accounts are migrating, the product roadmap is unclear, and teams are left wondering what happens next. Omnia gives you daily AI visibility data and an execution roadmap built into the platform - so your team can act on what it finds, not just observe it. No vendor lock-in, no managed-services dependency, no enterprise gate on the pricing.
Trusted by teams building AI visibility across Europe
Both track AI visibility. The difference is how often, how deep, and what you get when the data comes back.
Omnia covers extensively four engines where buying decisions are made. Real browser sessions. Actual geographic locations. Citation data down to the URL. And an action layer that converts every gap into something your team can ship.
Tracking tools show you a score. Omnia shows you the source. Every citation tracked to URL level, classified by page type, owned, third-party, or social. Then it reverse-engineers the pattern into a content brief, a placement target, and a task list your team can execute this week.
Citations shift when new content is indexed, when competitors publish, and when models update. Omnia captures those changes that same day.
Content briefs, outreach targets, and week-by-week task lists built from citation data so your team can plan and execute quickly.
Every source AI engines reference is tracked to the exact URL — yours, a competitor's, or a third-party domain you should be targeting for placements.
Every query runs through a real browser session in an actual geographic location. The same prompt from New York and Madrid returns different recommendations. With Omnia, you can capture both.
The question isn't just which tool has more features. It's how your team actually works - and what you're willing to depend on.
You want to start building AI visibility today - no sales cycle, no enterprise onboardingYour team prefers to act on data independently, using a built-in execution roadmap instead of managed servicesYou need transparent pricing you can approve without a procurement processIndependence from a single vendor's ecosystem matters to your stack decisionsYou want an MCP connector to integrate AI visibility data into your existing workflowsYou need multi-language, multi-country coverage at a mid-market price pointTeams at Iberia Cards, The Power MBA, and INDYA use Omnia to track AI visibility across markets — not just monitor it
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You have the budget for enterprise-level managed services and want a dedicated analyst on your accountBroader raw engine coverage (9+ engines) is a hard requirement from day oneYou're already inside the HubSpot ecosystem and want your AEO data integrated thereThe xFlow visualization tool and experimentation platform fit your team's workflowYou prefer a service-led model where strategy is delivered to you, not built by you
Not every AI engine drives the same volume of real-world queries. Omnia's base plan covers four AI search surfaces where buyer queries are concentrated today: ChatGPT, Perplexity, Google AI Overviews, and Google AI Mode. You get daily visibility data and actionable insights across all four from €79/mo. Need Claude, Gemini, or Copilot? They're available as add-ons - so you scale coverage when your strategy demands it, not because a vendor bundles everything behind an enterprise gate.
Yes. HubSpot acquired xFunnel AI in October 2025. Standalone xFunnel accounts are being migrated into HubSpot's ecosystem, and HubSpot has launched its own AEO product in beta. If you're evaluating xFunnel today, it's worth understanding that the standalone product's future is tied to HubSpot's roadmap.
xFunnel AI lists approximately 9 engines at the enterprise tier, including Claude, Gemini, Grok, and Copilot. Omnia covers 4 engines in the base plan (ChatGPT, Perplexity, Google AI Overviews, Google AI Mode) with additional engines available as add-ons. The engines in Omnia's base plan cover the AI search surfaces where most buyer queries happen today - and you get them from €79/mo, not behind custom enterprise pricing.
Yes. Omnia offers a free 14-day trial on Growth Plan so you can explore the platform before upgrading. No sales call required.
Omnia's execution roadmap and content suggestions are built into the platform - your team sees what to do and can act immediately. xFunnel AI's approach leans on dedicated analysts and managed services, which means execution often depends on someone else's schedule and availability.
Yes. Omnia delivers multi-language and multi-country AI visibility data across all plans, with an execution roadmap built into every tier. xFunnel AI offers full geographic coverage at the enterprise tier only.
Omnia MCP is a connector that lets you integrate AI visibility data from Omnia into other tools and workflows. This is especially useful for teams that want to pull (read and write capabilities) Omnia insights into their existing marketing stack like Claude, Cursor, and ChatGPT.
